Archive for the ‘Style Guide and Tips’ Category

AMPM Colour Story: Warm Tan

Tan is such a versatile shade and still so unexplored. It can work as a neutral or can add colour to your look depending on how you style it. For our spring/summer collection, we decided to switch things up by introducing tan, which is essentially the classier version of brown. It’s cool, contemporary and the colour finds rendition into every element of our lives including our sun-tanned skin and those accessories and footwear in tanned leather. Interestingly, the colour also derived its name from tannum (oak bark), a material that was used in the tanning of leather.

In its earthy state, tan impersonates the essence of raw ceramic – a shade that looks timeless and naturally striking. We worked on a combination of this warm hue and summer-friendly fabrics to create a wide range of silhouettes.

Go ahead, give this colour a chance this season and you won’t be disappointed.

Faizah Tan Top in Linen
This bronzed top is the summer go-to that you were looking for this season. Its neutral canvas gives you abundant ways in which you can style it. A tasteful asymmetric hemline adds up to its covetable appeal.

Adisa Ivory And Tan Anarkali
Set In Chanderi

A fresh update on your basic Indian wear, this all-white suit is elevated with just the right amount of tan. Its enigmatic artistry and flattering cut is fit for a summer gala.

Nia Tan Throw-over Set in Chanderi
This summer season is too novel to wear those predictable colours. Opt for a pale tone of brown instead and go for this flowy high-low throw-over. It is lightweight and sits on you like a feather.

Kabili Tan And Ivory Top In Chanderi
If you are thinking of investing in the tie-dye trend, then start with something basic – like this ombré top. The subtle combination of ivory and tan is just right for a day out in the city.

Kai Tan Crossbody Bag in Leather
We love bags that keep your hands free at all times! This one right here is artsy enough to complement all your outfits and ideal to keep your essentials with you at all times.

Shenzi Belt in Leather
A broad corset belt in a calming tan shade will not only finish your looks with the perfect cinch but will also become your favourite accessory with its unique studs and laser cuts.

Fabric of Choice: Soft Denims

Denim is a perennial classic. It’s long-lasting and robust weave gives it an impeccable look and feel every time you wear it. First produced in the 17th century in the French city of Nîmes, denim gets its name from sergé de Nîmes, which roughly translates to “fabric from Nîmes”. The present-day indigo shade was derived from a plant called Indigofera Tinctoria, which was originally manufactured in India. Roughly three centuries old and a history that spans from France to India and then USA, the fabric has managed to stay eternally young.

We decided to give your go-to weave a covetable update this season. If you are tired of wearing those basic blue jeans every day, our detail-oriented take will definitely leave you spoilt for choice. Here is a list of denim separates to keep a close eye on while shopping for your wardrobe essentials.

Ifu Blue Dress in Denim
We elevated the basic denim dress with appliqué work, a high-low hem and pockets to keep all your essentials handy.

Indigo Dhoti Pants in Denim with Belt

Our signature dhoti pants are now available in well-treated soft denim. The immaculately stitched drapes and smart pockets add major style credits to your look.

Sarabi Blue Shirt in Denim

A denim shirt is a must-have in every wardrobe and our etched denim shirt is all you need to make a dignified statement at an elegant soirée.

Sarabi Denim Throw-over

A denim topper for summer is a wardrobe must-have. It’s striking shape makes it versatile enough to wear over a skirt or pant.

Denim Lounge Pants

Don’t want to stuff your travel bags with too many clothes? Take these versatile lounge pants along – the perfect bottoms to take you from beach to the bar.

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