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A content writer is responsible for conceptualizing and producing branded content on a daily basis. He/she plans the brand communication in a manner that ensures synergy and consistency in brand language across all platforms and media. A good content writer keeps track of the latest content trends and marries it with the brand’s tone of voice guidelines in order to sound relevant as well as on-brand.

Job Responsibilities:

• Design monthly content calendars for the brand’s communication channels like blog, CRM and more.
• Write and proof-read the content on a daily basis across all the brand channels – emailer, whatsapp, SMS, social media, blog, SEO, website, press, performance marketing and print ads.
• As required, assist the creative / graphic design team in designing visuals in order to make written and visual content cohesive.
• Track and research topical content trends across luxury fashion and lifestyle brands to keep the brand’s content relevant.
• Design and draft key internal communication.
• Provide assistance to sales, marketing, ecommerce and other internal teams that require any form of content support.

Qualifications:

• Bachelors / Masters in Journalism, Fashion Communications or related field
• 4+ years of work experience as a Content Writer or similar role
• Excellent writing and editing skills in English
• Ability to write simply yet effectively.
• Attention to detail
• Hands-on experience with Content Management Systems (e.g. WordPress)
• Familiarity with SEO and keyword search
• Excellent organizational and project management skills
• Capable of working well as part of a team as well as independently
• Great multitasker and capable of simultaneously managing multiple projects with different deadlines
• Understanding of graphic design, layout, and publishing
• Proficiency with all Microsoft Office and GSuite products
• Basic understanding of Adobe Creative Cloud (Photoshop, InDesign, Premiere Pro) and / or other graphic design softwares.

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