Content Writer

Full Time

A content writer is responsible for conceptualizing and producing branded content on a daily basis. He/she plans the brand communication in a manner that ensures synergy and consistency in brand language across all platforms and media. A good content writer keeps track of the latest content trends and marries it with the brand’s tone of voice guidelines in order to sound relevant as well as on-brand.

Job Responsibilities:

  • Design monthly content calendars for the brand’s communication channels like blog, CRM and more.
  • Write and proof-read the content on a daily basis across all the brand channels – emailer, whatsapp, SMS, social media, blog, SEO, website, press, performance marketing and print ads.
  • As required, assist the creative / graphic design team in designing visuals in order to make written and visual content cohesive.
  • Track and research topical content trends across luxury fashion and lifestyle brands to keep the brand’s content relevant.
  • Design and draft key internal communication.
  • Provide assistance to sales, marketing, ecommerce and other internal teams that require any form of content support.


  • Bachelors / Masters in Journalism, Fashion Communications or related field
  • 4+ years of work experience as a Content Writer or similar role
  • Excellent writing and editing skills in English
  • Ability to write simply yet effectively.
  • Attention to detail
  • Hands-on experience with Content Management Systems (e.g. WordPress)
  • Familiarity with SEO and keyword search
  • Excellent organizational and project management skills
  • Capable of working well as part of a team as well as independently
  • Great multitasker and capable of simultaneously managing multiple projects with different deadlines
  • Understanding of graphic design, layout, and publishing
  • Proficiency with all Microsoft Office and GSuite products
  • Basic understanding of Adobe Creative Cloud (Photoshop, InDesign, Premiere Pro) and / or other graphic design softwares.

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